Susan A. Smith has successfully represented firm clients in intellectual property matters involving core technologies, innovations and brands. As counsel to Walmart, Apple Inc., Mercedes-Benz USA, Volkswagen Group, Audi AG, Home Shopping Network, and the Tampa Bay Rays, Ms. Smith regularly advises some of the world’s leading Fortune 500 companies on matters relating to intellectual property litigation and trademark prosecution. Her litigation practice focuses primarily on patent and trademark actions in federal courts. She also counsels clients in the availability and protection of trademarks, as well as the enforcement of trademark rights before the U.S. Trademark Trial and Appeal Board. Additionally, she manages clients’ worldwide trademark portfolios, working with foreign counsel to protect and enforce trademark rights abroad. Ms. Smith has been recognized as a leading lawyer by World Trademark Review 1000 in the areas of “enforcement & litigation” and “prosecution & strategy” (2014). She has also received recognition from The Legal 500 United States in the area of “Intellectual Property – Trademarks: litigation” (2013) and was named an IP Star for the District of Columbia by Managing Intellectual Property (2013).
Recently, Ms. Smith has implemented large-scale rebranding efforts on an expedited basis. High-profile projects that she has handled include the name change of AIG to Chartis Insurance, which involved a trademark filing campaign of clearance in 180 countries, and the name change of CitiFinancial, the largest consumer loan company in the United States, to OneMain Financial.